Tesla Best Seller $Zip

Edmunds published an interesting new report on the success of the Model S in wealthy zip codes in the U.S.  Since zip codes are typically smaller than many cities, the zip code correlation is typically more local and representative.  Edmunds concluded the following:

  1. Tesla is doing very well in the zip codes with the highest home values.  Eight out of twenty five of the top zip codes had the Model S as the most popular vehicle purchased.
  2. Tesla’s US market penetration is 0.1%.
  3. The Model S is not the most expensive car in the market, so there is not a direct correlation between ‘most expensive home’ and ‘most expensive car’ purchases.
  4. Edmunds is very popular with the Silicon Valley set with four zip codes with double digit market share from 15.4% to 11.2%:  Atherton, Los Altos Hills (2 zips), and Portola Valley.
  5. Outside of California, the highest market share was only 1.2% in Watermill, NY.
  6. Other popular vehicles are Mercedes and Jeeps.

What the article did not point out was that all eight of those twenty five zip codes where the Model S is the best selling car model are in California!

Tesla Model S Top in Market Share in 8 Zip Codes in California

Tesla Model S Top in Market Share in 8 Zip Codes in California

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4 thoughts on “Tesla Best Seller $Zip

  1. Edit: “Edmunds is very popular with the Silicon Valley set ”
    Tesla?

    It’s also the home state, and since virtually 100% of TM marketing is word-of-mouth and hands-on demo, it’s more or less automatic that CA would be the highest state, no?

    • I think for several factors CA would be the highest state: tech-savy, local and enough money. But if you look deeper into Edmund’s numbers the differences are very dramatic: 10% market share in CA zip codes but only 1.2% in New York?

    • I’m sure the $2,500 does have an influence. But do the folks in NY who have drivers own the cars they are driven around in? Are they being driven around in Jeep Cherokees and Mercedes-Benz-GL-classes?

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