The Tesla marketing team has replaced the Zero Emissions license plate on delivery. Spotted on a new Model S in San Carlos.
Sorry the iphone picture quality is so bad. Underneath the wording Tesla is the web site address.
I think the marketing department made the right choice. Although as an environmentalist, the Zero Emissions slogan had a large appeal to me, the car can stand up against ICE cars. And getting the Tesla name out there is a good idea.
I also noticed that there is an actual license plate frame on the new car. Mine did not come with an actual frame, although I have always tended to take them off the car. I generally don’t see the point of advertising a particular dealership. And I like the car to not have the fussy frame.
Maybe the Zero Emissions plates will someday be a collectible.